Applianceplus Tokoroa
MEMBER VOICES
From stronger buying power to practical support that makes a real difference, our members share how BHL Group has helped them grow, compete and thrive - on their own terms.
Applianceplus Tokoroa
Luke Scintu
Co-Owner & Operator
BHL Group member
since 2015
“Previously, we would sometimes lose customers when trying to price match larger retailers. Now, with the BHL buying power and supplier agreements, we can price competitively knowing there is support behind us.”
“Having worked in independent appliance retail for more than 20 years, we had experienced firsthand both the opportunities and challenges that come with running independent stores. While we had grown steadily, one of the frustrations with our previous group was the lack of access to stronger buying power and supplier arrangements that could help us stay competitive.
For us, joining BHL was really about creating a stronger future for the business. The lower membership costs, improved supplier rebate structure and access to NARTA immediately gave us a stronger commercial position. Rebates are paid more frequently, supplier support is stronger, and we’re no longer under pressure to buy stock that doesn’t suit our store just to meet targets.
One of the biggest benefits has been the ability to compete more effectively on price. Previously, we would sometimes lose customers when trying to price match larger retailers. Now, with the BHL buying power and supplier agreements, we can price competitively knowing there is support behind us.
Access to NARTA and the broader buying network has also opened doors to brands and products we simply couldn’t access in the past. Having competitive everyday pricing, additional rebate opportunities and access to exclusive products has made a real difference to our competitiveness.
What I really value is that we still get to run our own business our own way. We’re independent, make our own decisions and focus on what matters most - serving customers and selling products - rather than spending time negotiating individual supplier deals. The lower operating costs and straightforward rebate model also make running the business simpler.
The BHL team has been fantastic to deal with. It’s a small, experienced team that understands the appliance industry and is always easy to get hold of when needed. Communication is good without ever feeling overwhelming or controlling, and support is there when you need it.
Looking back, it’s hard to imagine where independent retailers would be without access to a model like BHL. If you want to stay competitive, retain your independence and work with a highly experienced team at a lower cost, I’d absolutely recommend having a conversation.”
Applianceplus Te Kuiti
MEMBER VOICES
Applianceplus Te Kuiti
Guy Whitaker - Owner Operator
BHL Group member since 2017
“We still get to run our business our way, without feeling like we’re constantly being told what to do.”
“After previously being part of the 100% group, we were looking for something that better aligned with how we wanted to run our business and the regional model we operate within. Previously we felt the rising costs and reducing rebates had become increasingly difficult to sustain, and we wanted a model that gave us more confidence and control.
One of the things that really stood out with BHL was the balance between maintaining our independence while still getting the backing and support of a strong group. We still get to run our business our way, without feeling like we’re constantly being told what to do, but at the same time we benefit from strong supplier relationships, group buying power, modern systems and support when we need it.
The rebate model with BHL is transparent, well managed and consistent, which makes things a lot easier. Having access to well supported point of sale and ecommerce systems has also helped us stay competitive without having to do everything ourselves.
The BHL team has been fantastic to deal with - always responsive, approachable and quick to help. I also appreciate having access to NARTA and group buying power without the pressure to buy stock just to meet targets. It gives us the benefits of being part of a group while still staying in control of our business.
I certainly haven’t regretted making the move. If you’re a like-minded independent retailer who values both independence and support, I’d absolutely recommend BHL.”
JC Electronics Wairoa
MEMBER VOICES
JC Electronics Wairoa
Jason Clough - Owner Operator
BHL Group member since 2024
“We increased our cash turnover by almost 50% overnight and our profitability has significantly improved as a direct result. I honestly wish we had made the move years ago.”
“After operating independently for many years, we had grown steadily, but there were still limitations around product access, supply and competitiveness. We knew there was more opportunity there if we could get better supplier access and stronger buying power behind us.
Around 18 months ago, we started exploring our options and got in touch with BHL. From day one, the support was exceptional. They quickly understood our business and helped connect us with suppliers and brands we previously couldn’t access.
The financial impact was significant almost immediately. We increased our cash turnover by almost 50% after coming on board with BHL, and our profitability has significantly improved as a direct result. Looking back, I honestly wish we had made the move years ago.
What I really like is that we still get to run our own show. We’re fully independent, make our own decisions and control our own destiny, but at the same time have the backing of a strong group behind us when we need it. There’s no pressure, no one telling you what you have to do - just open conversations, good support and the freedom to run your own business.
The BHL team has been fantastic to work with. They are very approachable, knowledgeable and always available to help. There’s no pressure, no unnecessary interference, just honest conversations and genuine support.
The last 18 months have been hugely beneficial for us, and we’ve gone from strength to strength. If you value independence but want stronger backing and genuine commercial benefits, I’d absolutely recommend BHL.”