Who We Are
The Collective
Based in Whakatāne, BHL Group is New Zealand’s leading appliance buying group. Our network brings together independent retailers and appliance specialists from across the country, working collectively to strengthen buying power and increase rebates. By acting as a unified group instead of as individual businesses, our members gain access to exclusive deals, better pricing, and improved supplier relationships. We’re proud to be more than just a buying group - we’re a community that shares knowledge, resources, and a commitment to helping each member succeed.
What We Stand For
Flexibility, Strength, and Partnership
At BHL Group, we understand that no two businesses are the same. That’s why we pride ourselves on being the most flexible buying group in New Zealand. Whether you’re a small regional retailer or a larger urban store, we work alongside you. Our group’s strength lies not only in numbers but also in the partnerships we foster. We believe in building long-term relationships with both our members and suppliers, creating win-win opportunities that benefit everyone involved.
Why Choose Us?
Empowering Independent Retailers
Joining BHL Group means more than accessing better deals - it’s about empowering your business to grow and thrive in a competitive market. Our members enjoy increased leverage with suppliers, higher rebates, and the support of a network that genuinely cares about each other’s success. We take care of the heavy lifting when it comes to negotiations and supplier management, so our members can focus on what they do best: serving their customers. Together, we achieve more than any business could alone.
